I am AVP, Digital Strategy and Planning at TBWA India, based in Mumbai. I have lead digital and social strategy for brands including TVS Motors and HP Lubricants, and I consult independently on SEO and AI search. Over 13 years I have worked across brand strategy, social, SEO, performance marketing, and digital product, mostly inside leading agencies and often directly with founders and CEOs.

I love collecting gadgets hanging out with friends, am a designated family/friends photographer, occasional book reader and MMA/Pro wrestling fan, love singing & appreciate sarcasm. Feel free to follow me to know more...

I did my bachelors from NMIMS and Masters from MET college for Business Administration. Have done a number of courses & certifications including IIM for strategy and Insead for product management.